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Sony all new mirrorless camera launched in India | Sony A7 III

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Sony on Thursday launched the A7 III camera in India with a newly-developed 24.2-megapixel back-illuminated Exmor R CMOS image sensor, expanding its entry-level full-frame mirrorless offerings in the country. The new camera, which was announced globally last month, will go on sale starting March 26 with a price tag of Rs. 1,64,990 (body only). The bundle kit (A7 III body and 28-70 lens) will be available at Rs. 1,79,990.

The camera is well equipped to shoot up to 10 frames-per-second (fps) with diverse 4K video capabilities. Sony has also updated its processing-engine ‘BIONZ X’ which will give a push to the present processing unit by nearly 1.8 times as that compared to the A7 II.

Sony has also added 4D Focus and has 425 autofocus points, that covers almost 93 percent of the frame. A7 III can shoot 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. Sony A7 III comes with a massive ISO range of 100 to 51200, expandable to 204800) and a 15-stop dynamic range at low light settings

A new version of the company’s Bionz X image processor is inside the camera as well, doing all it can to squeeze the most out of that sensor. The results read like top-of-the-line flagship camera specs. The A7 III shoots stills at up to 10 frames per second in RAW or JPEG, with a buffer of 177 images for JPEGs, 89 images in compressed RAW, and 40 images in uncompressed RAW. It captures images with 15-stop dynamic range, and outputs 14-bit RAW files. And it shoots 4K HDR video, as well as 120 frames per second high speed footage at 1080p, and includes (of course) the ability to capture in the more cinematic S-Log 2 and 3 color profiles. The processor is efficient, too, allowing the camera to capture up to 710 shots on a single battery.

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