OPPO and Vivo that belong to BBK Electronics from China received respectable marketplace percentage in India by means of aggressively promoting their telephones offline. Now, OPPO is gearing as much as construct its on-line presence by means of launching a brand new sub-brand referred to as Realme. The Realme 1 would be the first smartphone underneath the brand new model. The Chinese language company has formally showed that it’s going to be launching the primary Realme telephone on Might 15 and it’s going to be completely to be had for purchasing thru Amazon India.
The Realme 1 will probably be a rebranded OPPO A3, though we still do not know what specs to expect. Chances are that the Realme 1 will be inferior to the OPPO A3 in terms of specs, even though it’s possible that it will sport the exact same specs, but the company may be looking to use a different name for the device in India. The OPPO A3 launched in China with a 6.2-inch fullHD+ display, 4GB of RAM and the MediaTek Helio P60 64-bit octa-core processor. The phone also sports Android 8.1 Oreo, and OPPO’s ColorOS 5.0 skin which is included on top of Google’s OS. A 16-megapixel camera sits on the back of the OPPO A3, while the phone ships with a 3,400mAh battery. The OPPO A3 is priced at around $315 in China, and it remains to be seen if the Realme 1 will sport a similar price tag and similar specs, or will OPPO and Amazon India look to introduce a more affordable handset.
Speaking on the launch of the brand, Madhav Seth, Chief Executive Officer, Realme India, said, “Today, young consumers prefer a better phone design that represents their different but real personalities. They are looking for an affordable price option without compromising on the built-quality and the device performance. On the functional side, their ask is a smarter camera and selfie experience. Realme phones will satisfy the needs of the young and online consumers through its exquisite design, leading specs, cutting edge technology and industry-leading quality. We believe we will be the real disruptor in online smartphone market!”
OPPO has been steadily losing market share in the country. OPPO is currently the third highest seller of smartphones in the country behind Xiaomi and Samsung, in the number 1 and 2 spots respectively. Undoubtedly, the newly F7 could help revive some of the market share. However, OPPO definitely needs a budget device that can raise the stakes in 2018 once again.Let’s wait and watch what happens. Do let us know your thoughts and comments about the new Realme brand in India